Biography of DAVIDO

          

         

            Biography of DAVIDO

David Adedeji Adeleke popularly known by his stage name Davido.
Davido , is a Nigerian singer, songwriter and record producer.

Life and music career

1992–2010

Davido was born on November 21, 1992, to Chief Deji and Vero Adeleke in Atlanta, Georgia . His father is a Nigerian business magnate and his late mother was a university lecturer. He attended the British International School in
Lagos . Davido studied Business Administration at Oakwood University prior to relocating to Nigeria. Davido's interest in music started during his time at Oakwood University. He bought musical equipment and started making beats, in addition to recording vocal references.  He dropped out of Oakwood University when he started getting bad grades and relocated to London, where he focused more of his energy towards vocals as opposed to production. When Davido returned to Nigeria in 2011, his music career was sidelined after he agreed to honor his father by enrolling at Babcock University. In July 2015, Davido earned a music degree from Babcock after his father paid the university to erect a music department for an inaugural class of one.

2011–2012: Omo Baba Olowo

Work on Davido's debut studio album, Omo Baba Olowo , began in 2011. On May 7, 2011, Davido produced and released his first musical recording "Back When" which was a major hit. The song served as the album's lead single and received frequent airplay. The music video for the single, uploaded onto YouTube on May 9, 2011, was shot and directed in Nigeria by Clarence Peters . Davido told Factory 78 TV that he recorded "Back When" in London. Davido co-produced "Dami Duro" with Shizzi and released it on October 30, 2011.  The music video for "Dami Duro" was released on January 8, 2012. It was shot and directed in Lagos by Clarence Peters, and was released during the
Occupy Nigeria protests. In an interview posted on NotJustOk , Davido spoke on the release and composition of "Dami Duro". He said he recorded "Dami Duro" in August 2011. Three months later, the song got leaked after he sent it out to some friends. On May 6, 2012, HKN Music released "Overseas" as a single off the album. The unfinished version of the song leaked prior to the official release. On September 28, 2012, HKN Music released the music video for "All of You". The song was produced by Gospelondebeatz . In an interview with Factory 78 TV, Davido said he recorded the song with Gospel after meeting him at a mall. To further promote the album, Davido released music videos for "Ekuro", "Gbon Gbon", and "Feel Alright".

2013–2015: The  promotion

singles and Africa Rising campaign
In early 2013, Davido began recording his second studio album. On February 25, 2013, he released " Gobe " as the upcoming album's lead single. The song was produced by Shizzi. Charles Mgbolu of Vanguard commented on the release of the single, saying: "It’s a beautiful song with a tremendous video running along. It’s a song that exudes fun from start to finish. The music video for the single was shot in South Africa by Godfather Productions. The song was ranked second on Premium Times list of the Top 10 songs of 2013.
Davido announced via Twitter that the second single "One of a Kind", from the upcoming album, would be released on May 13, 2013. The music video for "One of a Kind" was shot and directed in South Africa by Tebza of Godfather Productions.
" Skelewu ", the third single from the upcoming album, was released on August 13, 2013. It was ranked 5th on the aforementioned list of the top 10 songs of 2013. The song peaked at number 1 on Afribiz's Top 100 chart. A dance competition with a cash prize of $3000 (₦480,000) was announced days after the release of the song. Davido uploaded an instructional dance video onto YouTube and asked fans to upload videos of themselves dancing to "Skelewu". On October 10, 2013, Davido declared Bello Moshood Abiola the winner of the competition. A week after announcing the winner of the Skelewu dance competition, a Sesan directed music video was released to the public. On October 21, 2013, the official music video for the single was shot and directed in London by Moe Musa.
On February 2, 2014, Davido released " Aye" as the fourth single from the upcoming album. The song was produced by T Spize. The music video for "Aye" was released on February 7, 2014, and was directed by Clarence Peters. On April 30, 2014, HKN Music released the upcoming album's fifth single "Tchelete (Goodlife)" featuring South African duo Mafikizolo . The song, which translates to "Money", was produced by Oskido and Shizzi. Upon its release, the song was distributed by MTN's Play and Callertunez platforms. The collaboration between Davido and Mafikizolo came about as a result of them networking at MTN Nigeria's Elite Night event in December 2013. The music video for the song was shot and directed in South Africa. It was uploaded onto YouTube on May 1, 2014.
Oskido and Uhuru made cameo appearances in the video.
In June 2014, Davido collaborated with Mi Casa , Lola Rae , Sarkodie , Diamond Platnumz and Tiwa Savage on a song for DSTV 's Africa Rising campaign. The music video for the song, released on June 24, 2014, was shot and directed by South African production house Callback Dream. The artists performed the song at the Africa Rising launch ceremony in Mauritius. In July 2014, Davido told The New Age newspaper that he plans on collaborating with American rappers Rick Ross and Meek Mill . In June 2015, Davido dropped his long-awaited collaboration with Meek Mill titled "Fans Mi".

2017 to 2018 international award 

On November 30,2017 Davido won the best African act at the MOBO Awards and also became the first African act to perform live at the awards.
On June 24, 2018, Davido became the first African-based artist to have received his award on the BET Awards main stage.

Endorsements

On April 6, 2012, Nigerian Entertainment Today reported that Davido signed a ₦ 30 million endorsement deal with MTN . The deal unveiled him as the face of MTN Pulse, a marketing campaign for Nigerian youths. On October 24, 2013, Pulse reported that Guinness Nigeria signed Davido to an endorsement deal. As part of the deal, Davido performed at the
Guinness World of More Concert alongside P-Square , D'banj , Wizkid , Ice Prince, Burna Boy ,Olamide , Phyno , Chidinma , Waje and Tiwa Savage , among others.
In January 2016, Davido announced via Twitter that he signed a record deal with Sony Music . The record label put out a press release to confirm the deal. Davido started his own label, Davido Music Worldwide (DMW), few months after signing with Sony. Dremo and Mayorkun are currently signed to the label. In July 2016, Davido signed a record deal with Sony's RCA Records .